Privacy Policy for Babbly.AI

Last Updated: November 2025

Babbly.AI ("we", "us", or "our") is an AI-powered language learning application developed by a company based in Thailand. This Privacy Policy explains how we collect, use, and safeguard your personal data in accordance with relevant data protection laws, including Thailand's Personal Data Protection Act (PDPA), the EU General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).

By using Babbly.AI, you consent to the collection and use of your information as outlined in this Policy.

1. Information We Collect

We collect the following types of information to operate and enhance our app:

1.1 Contact Information

Email Address – used for managing your account, enabling app features, personalisation, and communications (such as Babbly Insights or service notifications).

May also be used for limited marketing or performance tracking. You can opt out of marketing communications at any time.

1.2 Location Data

Precise and Approximate Location – used to power app features, personalise your experience (for example, tailoring lessons based on your region), and for analytics purposes.

1.3 User Content

Photos or Videos – uploaded to support app functionality, such as profile images or use of the Language Coach feature.

Conversation Data – your interactions with Babbly's AI (text or voice) are securely stored and analysed to personalise your learning and improve our AI models.

1.4 Identifiers

User ID – for account and app management.

Device ID – to support technical operation and maintain app stability.

1.5 Usage Data

Product Interactions – collected for analytics, to monitor app performance, and to enhance our products.

Learning Behaviour – used to tailor your lessons, monitor progress, and continually refine our AI teaching methods.

1.6 Diagnostics

Crash and Performance Data – gathered to improve stability, security, and overall user experience.

2. How We Use Your Data

We use your data to:

• Provide and maintain core app features;
• Personalise your learning experience and journey;
• Improve the accuracy of our AI models and the quality of learning;
• Share useful insights, reports, or product news with you;
• Analyse app usage and optimise user engagement.

3. Data Tracking

We may use limited identifiers (such as email) to measure marketing effectiveness across platforms. We do not sell your personal data to third parties.

4. Data Retention

Your personal information will be retained only as long as necessary to fulfil the purposes described or as required by law. Data that has been anonymised or aggregated may be kept for analysis and statistical purposes.

5. Data Security

We use industry-standard security practices – including encryption, access controls, and monitoring – to protect your information from unauthorised access, disclosure, or loss.

6. Your Rights (General)

You may:

• Request access to, correction, or deletion of your data;
• Withdraw your consent for marketing or specific data processing functions;
• Request details about how your data is collected or shared.

All requests can be directed to privacy@babbly.ai.

7. Third-Party Services

We may use reputable third-party services such as Google Firebase, analytics providers, and hosting platforms. All partners are bound by strict confidentiality and data protection contracts in line with PDPA, GDPR, and CCPA requirements.

8. Children's Privacy

Babbly.AI is intended for general audiences and is not directed at children under 13. If we become aware that we have collected personal information from a child without parental consent, we will promptly delete that information.

9. International Data Transfers

Your data may be processed or stored on servers outside your country, such as in Singapore or the United States. We ensure such transfers comply with applicable data protection laws (PDPA, GDPR, etc.) and uphold equivalent safeguards.

10. GDPR-Specific Rights (EU Residents)

If you reside in the European Union, you have additional rights under GDPR:

• Right to Access and Portability – request a copy of your personal data.
• Right to Rectification and Erasure ("Right to be Forgotten") – request corrections or deletion.
• Right to Restrict or Object – restrict or object to processing, in certain situations.
• Right to Lodge a Complaint – with your local data protection authority.

11. CCPA/CPRA Rights (California Residents)

If you live in California, you are entitled to:

• Know what personal information we collect and how we use it;
• Request deletion of your personal information;
• Opt out of the sale or sharing of your information (note: we do not sell data);
• Receive the same level of service and pricing, regardless of exercising these rights.

Requests can be submitted to privacy@babbly.ai.

12. PDPA Compliance (Thailand)

As a company based in Thailand, we comply with the Personal Data Protection Act (PDPA). This means:

• Data is only collected for specified purposes and only with your consent;
• You can withdraw your consent at any time;
• All cross-border transfers are safeguarded with proper protections;
• We provide clear contact details for our Data Protection Officer (DPO): 📧 privacy@babbly.ai

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in law or in our procedures. The most recent version will always be accessible in the app and at https://babbly.lab.ai/privacy.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact: babbly@lab.ai